The theme, as decided by 100% Norway’s longstanding curators Henrietta Thompson (London) and Benedicte Sunde (Oslo), is ‘10 x 10’. Celebrating our past and looking forward to the future in equal measure, the exhibition will present 10 designers that represent Norwegian design heritage (many of which have exhibited with 100% Norway in previous years); alongside 10 up and coming designers with an eye firmly on the future. As always, almost every product in the exhibition is a brand new design, the majority of which are to be launched for the first time at the exhibition.
This inspiring spectrum of designers and makers will see Norway’s design greats who have been producing fantastic, iconic products since the 60s and 70s, exhibited next to young talents so fresh some haven’t even quite graduated quite yet (although you’d never guess from the quality of their work).
In another first, this September 100% Norway is bringing the Sun to London. All the way from Tromsø in the North of Norway, this spectacular art installation promises to light up East London like never before!
Light and Nature are two overarching themes of the exhibition this year, the inspiration behind many of the products, as well as forming the basis of the look and feel of the show itself, which for the second year is being designed by London based Norwegians, Hunting & Narud.
100% Norway is hosted by the Norwegian Design Council, the Norwegian Ministry of Foreign Aairs and the Royal Norwegian Embassy in London.