With offices in Oslo and Bergen, Anti is a multidisciplinary design agency encompassing branding, advertising, TV, fashion and art and illustration. Anti (an acronym for ‘A New Type of Interference’) believes in building relationships between brands and consumers though story-telling, strong visual expression and the power of shared experience. It global clients include the likes of DNB, Massimo Dutti, Tag Heuer, Platekompaniet, Jernia, PepsiCo, Nike, Converse, Wimp, Canal Digital, MTV, Birken and more.
Anti were commissioned to create a visual identity for one of Scandinavia’s oldest and largest arts festivals. With content ranging from classical concerts to avant-garde street performances, the festival’s challenge was to create a visual language that could give a unified voice to a diverse spectrum of disciplines. Anti used the relationship between music and mathematics to inspire the logo – a perfect square lies at the heart of rhythmic pattern, and this forms the building block for numerous visual iterations – endlessly diverse but still recognisable. Anti’s work for the festival saw the brand imagery extended to products including knitted jumpers, musical sequencers and (appropriately for one of the world’s wettest cities) a raincoat. The campaign has been recognised internationally, winning a host of awards for design excellence.