100% Norway was a showcase of new products created by some of the leading talents of the Norwegian design scene in modern times. The initiative returned for its 13th edition back in 2016, having previously used the platform of the annual London Design Festival to celebrate and promote design excellence from across Norway.
As a Londoner, I visited 100% Norway every year since it started in 2003 and I’ve benefited from the consistent exposure of quality Norwegian design output. The long-term strategy of this initiative has helped to secure the nation’s reputation as a leading contributor interior design world.
Having formerly been invited to curate 100% Norway back in 2016, this blog is now one that looks to build on the solid foundations from the showcase and give those aspiring interior designers the guidance to learn all there is to know about the great Nordic and Scandi design scene. I have aimed to embrace what was the nature of the exhibition, treating it as a celebration of some of the best design from Norway across the realm of furniture, products, and styles. Nordic design has a strong identity and a place in people’s hearts, contributing sophisticated design output to the Scandinavian mix as well as on the global stage.
The design scene in Norway is compact and seems united by a solid sense of community and an appetite to collaborate. The output of those working today is high on quality and each individual designer has a strong appreciation of materiality and craftsmanship. Bringing together seventeen new and established studios with fresh prototypes, 100% Norway aims to embody the Norwegian design scene today while avoiding stereotypes and preconceptions.
The show offers visitors a fresh perspective on Norwegian design with the aim to carry forward the nation’s appeal and propel its talented participants into new territory as their careers progress.