100% Norway – with norwegian icons

Blossom. Designed by Andreas Bergsaker. Photo: Lasse Fløde

Blossom. Designed by Andreas Bergsaker. Photo: Lasse Fløde

On 24–27 September, the most compelling national showcase on the design calendar returns for the London Design Festival. Now in its 12th year, 100% Norway has traditionally brought the very best of contemporary Norwegian furniture, interior and product design to an audience of professionals, design connoisseurs and the general public.

This year, the line-up is set to be stronger than ever, with 33 of the country’s most talented designers presenting their products and prototypes at the exhibition, which once again forms part of Tent London – the international design event at the Old Truman Brewery in East London.

A collaboration between The Norwegian Centre for Design and Architecture (DOGA), the Royal Norwegian Embassy in London and Ministry of Foreign Affairs, in partnership with Norwegian Icons, 100% Norway 2015 is focused not only on Norwegian designers, but on the complete process of design and production. Every product exhibited this year is ‘100% Norwegian’, i.e. both designed and manufactured within Norway’s borders.

Curated by Benedicte Sunde of DOGA and Peppe Trulsen of Norwegian Icons, 100% Norway will feature prototypes from the selected designers alongside classic and contemporary products from Norwegian interior and furniture products, as well as a display of material applications from Norwegian manufacturers.