Selling your concert tickets online allows you to reach a wider audience. You can track ticket sales and analyze the data for better marketing decisions. Using a self-service platform to sell concert tickets online lets you update your concert page content and upload new tickets. Here’s how to tell if your concert is popular enough to sell tickets online:
Check the Demand for Tickets
Gauge the interest in your concert by tracking the number of inquiries you receive for tickets. For popular concerts, prospective customers are likely to pay advance deposits, indicating that your concert might be sold out. With a self-service platform, you sell concert tickets online without geographical limitations. Your ticket buyers can view available seats and event details from their devices.
Using a self-service platform with monitoring features enables you to view the number of inquiries made for your concert. You may gain insight into the type of tickets that sell out and to which demographic. Track which seats the customers prefer to help you in assigning tickets where you have previously held live concerts. Selling your tickets online is an efficient way to increase the visibility of your concert.
Check Social Media Activity
You’ve probably used social handles to promote your upcoming concert. One way you can determine if your concert is popular enough to sell tickets online through the number of followers and retweets. How your followers engage in your posts gives you an idea of the popularity of your concert.
You may use a self-service platform with integrated social media widgets that enable customers to share event details. Gauge the demand for tickets by tracking the conversations about your event on social media. Trending topics about your concert indicate its popularity, allowing you to blend your concert with consumer demands.
Monitor Website Traffic
When you set up your website for your event, you can monitor the analytics to establish engagement levels. With website analytics, you can track ticket buyers’ browsing histories and purchase patterns. You may increase the promotion of your concert to specific audiences using analytic trends. The tool allows you to identify the marketing methods that drive traffic and ticket sales in your concert.
When you have a large concert, you may install livestreaming features to capture the customer’s experience. Livestreaming helps you reach those who could not attend, and it enables you to analyze their online engagement. Your website may also have a blog that you update with the concert’s progress, which keeps your customers involved.
Track Previous Ticket Sales
You may use your previous ticket sales to predict how many tickets you may sell for your upcoming concert. Tracking the number of tickets sold in the past allows you to identify which marketing methods worked best. Aim to replicate those methods and apply them to your current concert promotion strategy.
Review the details of the demographics of your past ticket purchasers in order to reach a particular group for your upcoming concerts. By knowing your audience demographics, you are able to understand their preferences and may plan your promotional activities accordingly. You can get feedback from your past ticket buyers and then use that data to improve your future concerts.
Evaluate the Artists’ Popularity
A popular concert features household names with a huge following and fan base. You need events that attract a large audience and increase ticket sales for your ticketing business. Judge an artist’s popularity by their past concert, social media following, and streaming numbers.
Ticket buyers are probably looking for an artist with massive fan bases or just getting increased following bases. Use that to know how well your concert ticket will be received and tell the market prices of such concert tickets. With a self-service platform, selling concert tickets online while smoothing your operations is possible.
Sell Concert Tickets Online Using a Self-Service Platform
Your upcoming event could attract scores of attendees looking to purchase tickets online if you utilize a suitable platform. Market and sell concert tickets online with a reliable self-service ticketing platform. Look for platforms that offer customizable features to suit your specific needs, like online payment processing. List your tickets today for fans to purchase at their convenience and track sales in real time.