Establishing strong communication with partners and clients is essential for any business to thrive. To achieve this, companies often explore various marketing tools and strategies. In today’s fast-paced digital world, staying competitive is a must, and marketing activities can cost you a fortune or be quite budget-friendly.

In this article, we’ll focus on email marketing as an affordable alternative to expensive campaigns. Specifically, we’ll explore how this approach can be effectively used in real estate. If you’re in this industry and want to learn more, let’s dive in.

How to Find Relevant Email Marketing Software

With plenty of software available, it’s crucial to choose one that aligns with your business goals. So, let’s discuss the factors you should pay attention to in order to select the most appropriate one.

Automation and Personalization

When it comes to effective email marketing campaigns, personalization is key. However, it’s nearly impossible to achieve this manually. Instead, many email marketing software options come with automation features that allow you to tailor your campaigns based on user interests. 

Plus, automation can streamline various tasks like sending greeting letters, updates, and more, saving you time for more important priorities.

Segmentation

This feature empowers you to group your clients by their budget, shopping habits, age, gender, and more. As such, you may simply and effectively reach your target audience. Needless to say, targeted email campaigns are more likely to get to the point. 

On top of that, you may employ relevant WordPress plugins for real estate websites to segment leads based on their activity on your site. This will help grouping both existing and potential customers more effectively. 

CRM Integration 

Another feature that can help you manage leads and track customer interactions is CRM integration. As such, you can access crucial data like customer contact information, purchase history, engagement metrics, and the like. As a result, you may craft targeted email marketing campaigns to propel your real estate business forward.

Customizable Templates

To ensure the client will open and read your message, primarily it should be visually appealing. Therefore, choosing a platform with an intuitive and user-friendly interface is crucial. By using industry-specific email templates, you can make your real estate email marketing campaigns more engaging and effective.

Analytics and Reporting 

Last but not least, an important must-have feature is analytics and reporting. With the right analytics in place, you can track crucial factors like click-through rates and overall engagement of your email marketing campaigns. Without it, you wouldn’t be able to measure your efforts to make the necessary adjustments.

Top 5 Email Marketing Software For Real Estate   

Having discussed the crucial features your real estate email marketing platform should have, you can choose different platforms based on your budget and preferences. One popular option among brokers we recommend is Brevo, which is a budget-friendly solution with limited automation capabilities.

However, if you’re looking for more advanced features, let’s have a look at some strong Brevo alternatives that might better suit your needs.

• Mailchimp

It’s hard to imagine anyone in the email marketing world who hasn’t heard of Mailchimp. Known for its user-friendly interface, extensive template library for various business niches, and powerful analytics tools, Mailchimp also offers CRM integration. 

With these features, it’s a great choice for creating successful real estate email marketing campaigns. What more could you need?

If you have a small client base, you can use the free plan to send up to 1,000 emails. Alternatively, you can start with a paid plan at $13 per month to send up to 5,000 emails.

• Sender 

If you’re looking for a budget-friendly solution that allows you to schedule and manage email campaigns, Sender is a great choice. It offers a forever-free plan that includes all features for up to 2,500 subscribers, making it an ideal option for small and medium-sized real estate businesses.

• HubSpot

This platform is ideal for comprehensive CRM integration, in-depth analytics, and personalized email campaigns.  However, HubSpot is best suited for larger businesses. 

You can use this platform for free for up to 2 weeks to see if it meets your needs. Paid plans start at $18 per month and support up to 1,000 contacts, but come with limited automation features.

• SendGrid

A big library of responsive templates, a drag-and-drop email editor, and a reporting and analytics dashboard are just a few of the advanced features SendGrid offers. Moreover, this platform enables real-time monitoring of crucial insights like delivery rates, open rates, and other engagement metrics. 

As for fees, you can use SendGrid to send up to 100 emails daily for free or pay approximately $20 per month to send up to 50,000 emails.

• GetResponse

This platform offers versatile features like excellent customer service, built-in webinar capabilities, web push notifications, and even an AI-driven website builder. Needless to say, the user-friendly interface and wide range of templates are available. 

You can try it for free for up to 30 days, and then start with a plan at $13 per month.

Bottom Line

Now that you know the essential features and capabilities an email marketing platform should have for your real estate business, you can feel more confident in choosing one that aligns with your business goals. Having covered the top 5 platforms we are sure you can make your choice more effectively.